Services

INNOVATIVE provides public and private companies, governments and not-for-profit clients with high-level strategic counsel and communications research, brand audits, reputation management, performance assessment and public affairs advice.

Public affairs is a passion at INNOVATIVE. Our experience managing campaigns and issues across Canada married with the latest insights from the academic world give us an edge few can match and none can beat.

Our Public Opinion on Public Policy Research explores what the public thinks and feels about the issues of the day. At the same time, our Issue Management Research identifies the issues the public are talking about and the impact of that debate.

INNOVATIVE’s Public Sector Brand Research is based on our understanding of how public sector brands differ from their private sector peers. Our Public Sector Communications Research relies on our corporate communications research tools, while applying public sector standards.

INNOVATIVE is not only focused on public perceptions, we also have a foundation in the realities of policy development. Our approach to Public Consultations uses opinion research tools to give the general public a say, while our Policy Analysis expertise allows us to look for substantive answers to public demands.

No organization is an island. Whether you are a private, public or not-for-profit entity, the success of your organization depends on its relationships with key stakeholders.

Helping our clients connect with key audiences is the main focus of our work at INNOVATIVE. INNOVATIVE helps organizations assess stakeholder opinion and craft effective communications strategies to address stakeholder issues and monitor the success of these programs.

Our Corporate Reputation Research identifies how people feel towards your organization while our Brand Research analyzes what promise your organization, service or product makes to your key stakeholders and what it means to them.

Our Strategic Communications Research helps clients who want to move the numbers build their plan. Our Communications Testing and Tracking Research asks if your communications vehicles are effectively delivering the messages with the intended affect.

Finally, when push comes to shove, our Crisis Communications Research provides you with the key information you need to weather the storm when you need it.

Fundraising is central to our focus at INNOVATIVE. Our Campaign Feasibility Assessments provides charities with the insights they need to audit their donor database, develop donor acquisition strategies and test alternative cases for giving.

When you want to change the world by changing behaviour, INNOVATIVE’s Social Marketing Research will help you decide whether priming, persuasion or trial is the best way to achieve your goals.

Communications research is critical to the efforts of charities and not-for-profits. INNOVATIVE’s Not-for Profit Brand Research has a strong track record of helping not-for-profits connect with key audiences. Our Patron, Patient and Alumni Loyalty and Satisfaction studies ensure that your organization’s actions live up to its words in the experiences of your core stakeholders. Our Audience Segmentation studies ensure you understand the critical differences within different segments of your target audiences as well as how best to reach them.

INNOVATIVE’s Fundraising Performance Benchmarks use tax filing data to compare your organization’s fundraising performance to peers in your sector or community. Our Program Evaluation work will allow you to assess whether you are making the difference you want and if not, why not.

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Services