Public Polls

August 28, 2015: The Hill Times
Horserace narrows while Liberals gain on underlying numbers

After being pushed one way and pulled another, voters ended August very close to where they started at the beginning of the month with the horserace even tighter now than when the campaign began. The Duffy trial motivated opposition supporters and dampened the Conservative opportunity to grow. The leaders’ debate helped the Greens, Liberals and Tories to some degree but didn’t actually hurt the NDP. Most Canadians feel we are at least probably in a recession, but those who are most engaged in the issue feel the Conservatives are best able to manage that recession.

 

August 18, 2015:
Do election ads really work? Wave 2 of our 2015 campaign ad testing

INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our second release we have tested the latest TV ads that the Liberals and Conservatives released following the writ drop.

 

Political ads serve two key purposes; they can motivate the sponsor party’s supporters to vote and they can persuade target voters to vote for the sponsor party. Ads accomplish these goals through two mechanisms; they can “prime” or raise awareness of something people already know or feel that gives the sponsor party an advantage over its competitors or the ads can “persuade” by providing new information or framing existing information in a new light to change how people feel about the sponsor party and/or its opponents.

 

Click here to read more about our ad testing and to see the ads that we tested in this wave.

 

 

August 6, 2015:
Do election ads really work? Testing 2015's pre-writ ads

INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our first release we have tested the TV ads that aired in the months leading up to the writ drop.

 

Political ads serve two key purposes; they can motivate the sponsor party’s supporters to vote and they can persuade target voters to vote for the sponsor party. Ads accomplish these goals through two mechanisms; they can “prime” or raise awareness of something people already know or feel that gives the sponsor party an advantage over its competitors or the ads can “persuade” by providing new information or framing existing information in a new light to change how people feel about the sponsor party and/or its opponents.

 

Click here to read more about our ad testing and to see the ads that we tested in this wave.

 

 

April 10, 2015:
In-depth: Federal vote in Ontario

Using a large sample telephone poll (3000 interviews),  this research explores the changes to the Ontario federal politics landscape since the last election in-depth. The results show that the Liberals have risen to 39% in decided vote. We predict this result would win them between 49 and 62 of Ontario's 121 seats if an election were held today. While these gains are impressive, it is an open question if they will get the party close enough to the 170 seats that will be needed for a majority in the newly redistributed House of Commons. Accompanying this report are a set of interactive maps that show the results of our seat projection models: Click here to view seat projection maps

 

 

September 8, 2014: Innovative Research Group
What’s Next for Ontario Politics?

Greg Lyle, Managing Director of Innovative Research Group, deliver a presentation called “What’s Next for Ontario Politics?” Greg combined the extensive polling Innovative Research conducted for The Globe and Mail in the June election with a new province-wide poll to speak to the lessons the election offers for political parties and the challenge and opportunities facing the Wynne Government as it looks ahead.

 

June 26, 2014: Innovative Research Group
Public Opinion Opportunities and Challenges In Canada and the US

Presented at the WEC North American Region Energy Forum

 

June 25, 2014: Innovative Research Group
How Big is the Challenge of Siting Infrastructure?

Presented at the Canada Energy Summit June 25, 2014

 

May 28, 2014: Innovative Research Group
INNOVATVE / StrategyCorp 2014 Reputation Report

Rob Ford tops list of this year’s scandals as most negatively viewed by public, more so than the Senate spending and the Ontario power plant scandals.

 

May 7, 2014: Innovative Research Group
Gauging the Election Campaign

And they're off! As the 2014 Ontario provincial election campaign gets underway, Greg Lyle, founder of Innovative Research Group, tells Steve Paikin where the political parties stand and which ridings will be Ontario's battlegrounds.

 

Greg Lyle: Gauging the Election Campaign – Agenda with Steve Paikin
http://tvo.org/video/203558/greg-lyle-gauging-election-campaign

 

 

April 15, 2014: Innovative Research Group
Impact of Police Investigation

The Ontario Political Scene: April 2014

 

In his presentation at the 2014 Ontario Power Conference (http://www.ontariopowerconference.com/) this morning, Jason Lockhart, Vice President at Innovative Research Group Inc. (INNOVATIVE) released the results of an online survey of 800 Ontario adults, aged 18 and older. The poll looked at the impact of the police investigation into the possible deletion of government records from computers in the Premier’s office during the transition of party leadership from Dalton McGuinty to Kathleen Wynne.

 

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