Public Polls
June 13, 2013: The Province
Voters feared NDP, left-wing gov't in charge of the economy: Pollster
Pollster Greg Lyle says his postelection surveys show voters did indeed want change — but didn't want it badly enough to take a chance on Adrian Dix and the NDP. In a new survey, Lyle's Innovative Research Group concluded "time-for-a-change" voters actually formed the foundation of the Liberals' upset victory. "The Liberals won just over half of this group (52 per cent) and they provided 25 per cent of the Liberal votes on election day," the pollster concluded. Why did voters who wanted change stick with the governing party? Because they "were more afraid of the NDP than the Liberals," the survey said.
June 10, 2013: The Globe and Mail
Are Canadians moved by big oil's ad campaigns?
The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of Innovative Research Group Inc. – a Toronto-based public affairs and corporate communications firm that counts a number of energy companies among its clients – believes there's some potential to move "the mushy middle" of Canadian public opinion.
June 7, 2013: The Globe and Mail
Christy Clark's transition plan begins in earnest
Pollster Greg Lyle, a former B.C. Liberal campaign manager, said his post-election research shows a need for Ms. Clark to demonstrate change to hold on to the support of the so-called 10-second Liberals – a key segment of voters to whom she owes her victory. Those are the voters who were not in the Liberal camp at the beginning of the election campaign, but were won over by the Premier's strong economic message. Mr. Lyle's firm, Innovative Research, conducted a survey between May 22 and 31, with a sample of 648 British Columbians, to find out what drove voters to make the decisions they did – and when.