About Innovative

What we do

Innovative Research Group (INNOVATIVE) is a strategy firm that offers significant research capabilities. In today’s world, perception is reality. It has become critical to stay on top of current trends and ensure that you are being perceived in the way you wish.

We provide companies, governments and non-governmental organizations with high-level strategic counsel and communications advice, reputation management, issue and crisis management, performance assessment and public affairs counsel.

INNOVATIVE’s solutions integrate a wide array of research tools, including policy analysis,  media content studies, focus groups, elite interviews and national telephone and online surveys. Understanding media and advertising effects, evaluating public brands, social marketing, and siting infrastructure projects are just some of the communications challenges we address.

We stand apart from our peers in our commitment to build knowledge and proprietary models that deliver actionable findings to our clients that they can’t get anywhere else.

Who we are

We come from the client's side. We came to research because we needed it to help us achieve our goals and we remain focused on serving our clients' needs first.

We’re team players. We build successful, long-term partnerships with our clients and guide them through the intricacies of research, strategy and problem solving.  

The core INNOVATIVE team is composed of seasoned practitioners with a proven track record over a wide array of challenges, and dedicated specialists with a unique command of critical skills.

INNOVATIVE complements its core team through relationships with leading research academics and professionals, connecting our staff to the latest in research techniques.

INNOVATIVE Insights

All of our research builds upon a fundamental understanding of how public opinion forms and changes.  Our Dynamic Model of Public Opinion recognizes that public opinion is not static, and that people hold pre-existing views that influence the information they listen to and how they process that information once they’ve received it.  

Why does this matter?  It matters because understanding the way public opinion forms tells us what questions we must ask to determine whether a specific opinion is firm or volatile, what factors are driving that opinion and which audiences matter.  We use these research insights to find practical applications that give our clients an edge.  

For instance, INNOVATIVE’s Corporate Reputation Model helps us understand when and with whom overall corporate reputation matters, and on what kinds of choices.  Our Social Marketing Model helps clients encourage people to do things they wouldn’t normally do, and our NIMBY Model helps clients secure public permission to build projects the public would prefer to be built somewhere else.  

We’re happy to talk to you about how our knowledge and how our expertise may apply to your unique communications, strategy, fundraising, or corporate affairs needs.  Contact us for more information.