Privacy Policy


Innovative Research Group Inc. is a Canadian based provider of public opinion research. Information gathered helps our clients understand public opinion and attitudes towards various issues. As such, we are committed to maintaining the privacy of our online respondents. This Privacy Statement explains our information management practice.

Our Standards


Innovative Research Group supports and strictly adheres to the standards and guidelines set out by the World Association of Research Professionals ESOMAR, wwww.esomar.org for Internet and other types of research. They can be reviewed at their website. These standards protect the interests and privacy of respondents, and also outline our responsibilities to our clients.

On January 1, 2004, the Canadian government enacted the Personal Information Protection and Electronic Documents Act (PIPEDA), which protects the privacy and rights of the public while recognizing and supporting legitimate market research practices. Innovative Research Group continuously monitors its security and data management practices to ensure it is in full compliance with the Act. You can learn more about PIPEDA legislation at http://laws.justice.gc.ca/en/P-8.6/index.html

How Collected Information Is Used



Personally identifiable information

We DO NOT share Personally Identifiable Information with Third Parties.

Your personally identifying information (name, e-mail address, etc) will never be shared with any third party without your express consent. Additionally, your responses are combined with those of other people and are tabulated in the aggregate. Any answers you provide to survey questions will remain entirely confidential. Innovative Research Group does not "spam" or send unsolicited e-mails. We will never attempt to sell you anything.

We will never ask for sensitive financial information or social insurance numbers.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Website.

Why We Ask For Your E-Mail Address and Phone Number


We offer you the opportunity to provide your e-mail address and phone number if you wish to be contacted to participate in future research related to the Patient First Review. If you decide to provide your contact information, a member of the Patient First Review Research Team may contact you.

At all times your e-mail address will be kept strictly confidential and at no time will your e-mail address, or any other personal information, be shared with any third party without your prior express consent. Your e-mail address and phone number will be shared with the Patient First Research Team only.

Why We Use Cookies


Cookies are small amounts of data that attach to the hard drive when a user visits a site. In certain instances, Innovative Research Group employs cookies solely to ensure that potential respondents are not sampled more than once. These cookies are temporary in nature and will automatically expire after the completion of the survey.

We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

Security Measures


Innovative Research Group has taken extensive security measures to protect against the unauthorized access, loss, misuse, and alteration of the information under our control.

We do not collect sensitive information such as credit card numbers or social insurance numbers.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can email us at info@innovativeresearch.ca

Contact Information


If you have any questions about Innovative Research Group or our Privacy Policy, please contact us at the following address:

Dan Robinson
Director of Operations
Innovative Research Group Inc.

350 Bay St., 3rd Floor
Toronto, Ontario
M5H 2S6

Effective Date: 28/11/2008